In one of the highlights of the F8 conference, Facebook announced it was entering the online dating space with new features. These new features, built into Facebook’s existing app, would use information from your profile to match you with potential paramours based on mutual interests and friends.

During his F8 keynote, Zuckerberg mentioned one of his favorite stories from Facebook users is marriages between couples who meet on Facebook. He described meeting people who’d point at the kids who have spawned from said pairings and thank him (hopefully it’s less uncomfortable in real life than how he describes it). He went on to say the new features the company’s introducing will be for “real, long-term relationships, not just hook-ups.”

Zuckerberg said your dating profile will be separate from your main Facebook profile, and that your friends can’t see it. In fact, you’ll only be suggested people who aren’t already your friends. Further looks at the features revealed users could meet up by adding events they were attending to their dating profile, and seeing other singles who had done the same. The messaging service they would use to connect is built into the dating profile, separate from Messenger, and text-only.
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