Marketing i den digitale tidsalder – Hvad siger eksperterne ?

Marketing, kommunikation og branding er i rivende udvikling her i den digitale tidsalder, og i 2019 kommer vi til at opleve endnu flere teknologier, nye tilgange samt et opdateret værdisæt med endnu større fokus på oplevelsen.

I en ny artikel fra AdAge giver flere af branchens etablerede marketing eksperter deres bud på hvad vi kan forvente i det nye år.

Her et udpluk af de mest interessante udtalelser:

“The ‘experience’ will replace the ‘idea’ as the most-coveted marketing and communication currency. And experience excellence will separate brand leaders from all that follow.” – Michael Kahn, global brand president, Digitas North America

“The whole area of data-driven marketing and personalization is going to continue to be the engine of growth in marketing. We’re still not doing it as well as we can. The exciting thing in 2019 is I think marketers are going to unlock voice.” – Keith Weed, chief marketing and communications officer, Unilever

“With continued media fragmentation and social divide, more marketers will embrace communicating their brand purpose to better align with the more defined and vocal customer values.” – Loren Angelo, VP of marketing, Audi of America

Klik her for at læse flere udtalelser i hele artiklen hos AdAge.

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