Tactile is looking for a Head of Digital Marketing



By Digitale Jobs       June 01, 2016 at 02:24:56 PM


At Tactile Entertainment we are looking for a Head of Digital Marketing to help drive users to our games and optimizing our marketing performance.

As Head of Digital Marketing you will oversee our marketing efforts for all of our games and be responsible for allocating our marketing budget across games to optimize the overall return on investment for the company.

Successful applicants will combine a strong analytical ability, business judgment, and a keen ability to work well with others. It helps if you’re a passionate about games.

General Responsibilities

  • Oversee paid user acquisition efforts across games to achieve Volume, Quality and ROI goals

  • Collaborate with management team to define marketing goals, develop marketing plans, and implement our campaigns

  • Identify new marketing channels and manage relationships with external channel partners

  • Work with product teams to identify features that improve effective user acquisition

  • Conduct analysis and work with business intelligence team to determine value of acquisition efforts and optimization

  • Generate performance reports and present to senior management.


Requirements

  • At least 2 years of experience running user acquisition for mobile games at scale

  • Advanced Excel skills

  • A good sense of F2P game design

  • Excellent communication and interpersonal skills

  • Strong work ethic, with ability to take initiative on loosely-defined projects

  • Experience with performance based marketing


Major Pluses

  • Experience with SQL

  • Experience working in casual “match-3” space


The position is for full time employment, on-site and starting as soon as possible.

Applications must be sent to jobs@tactile.dk

Please note, that you saw the position on Digital247.dk



Digitale Jobs

Digitale Jobs



View all posts








Download Form

 

Verification