Where is SEO going? An essential guide to the future of natural search



By Redaktionen       April 07, 2016 at 12:46:52 AM


Search has always been a fast-paced industry, but SEO is now evolving more rapidly than ever; where it used to encompass a fairly narrow, reactive set of activities, natural search is now a crucial consideration in the planning of wider digital marketing strategies.


Whilst many of the fundamental principles of search remain unchanged – namely, relevancy and authority – there has been a huge shift in how we apply them to brand campaigns. In this whitepaper, we’ll be looking at what’s changed, why, and how we can adapt to the new search landscape.



Highlights include:




  1. The evolving language of search. It’s not about SEO any more






  1. How natural search is becoming more visual and what SEO techniques are driving innovation in this area






  1. The paradigm shift in how SEO performance is measured and reported






  1. The impact of Google’s Hummingbird algorithm on content strategy






  1. Personalisation and how data is crucial to success






Redaktionen

Redaktionen

Digital247 er et medie for alle, der arbejder med og interesserer sig for digitale forretningspotentialer, sociale medier og digital teknologi. Som læser kan du finde inspiration, konkrete anvisninger og anvendelig viden om de udfordringer og problemstillinger, som mange står overfor. Indholdet vil være bredt, men vi vil også søge at fokusere på udvalgte temaer, der er aktuelle eller generelle udfordringer i de fleste virksomheder. Det kan f.eks. være marketing sociale medier, digital branding, content marketing og meget andet.

View all posts








Download Form

 

Verification